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Custom Software
CRM / Sales Automation

Incue

Lead capture, appointment booking, and WhatsApp follow-ups in one workflow.

Incue

The Client

Incue needed a unified system to manage inbound inquiries, appointments, and sales follow-ups across a growing operations team.

!The Challenge

Website leads, appointment requests, and WhatsApp conversations were scattered across multiple tools. The team needed faster assignment, clearer ownership, and reliable customer reminders.

Our Solution

We built a custom operations platform with automated lead capture, sales assignment, appointment booking, status tracking, and WhatsApp template notifications. Admins can monitor activity, repair unsynced records, and keep customer communication consistent from one dashboard.

Key Features Delivered

Website Lead Capture
Automated Sales Assignment
Appointment Booking Flow
WhatsApp Template Notifications
Admin Dashboard
Lead Sync & Repair Tools

Development Process

01

Workflow Mapping

Mapped lead sources, assignment rules, and appointment stages.

02

Automation Build

Connected CRM actions with WhatsApp and booking notifications.

03

Operational QA

Tested lead syncing, reminders, permissions, and recovery flows.

Business Impact & Results

42% faster lead follow-up
Reduced unassigned and duplicate lead handling
Centralized appointment history for the operations team

Tech Stack Used

Next.js Node.js MongoDB MSG91 WhatsApp API Tailwind CSS
"

The platform created one clear place to manage leads, appointments, and follow-ups without losing context.

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